Privacy Policy

Privacy Policy

Wai Yan — MarTech Website: blog.waiyanthwin.com
Last Updated: April 15, 2026 Effective Date: April 15, 2026

1. Introduction

Welcome to Wai Yan — MarTech (“we,” “us,” or “our”). We operate the website blog.waiyanthwin.com (the “Website”) and associated Facebook applications, pages, and integrations. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, interact with our Facebook Page, use our Facebook applications, or engage with any of our digital services.

By accessing or using our Website and services, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Website or use our services.

2. Information We Collect

2.1 Information You Provide Directly

We may collect information that you voluntarily provide to us, including:

  • Contact Information: Name, email address, phone number, and other contact details when you fill out forms, subscribe to our newsletter, or contact us.
  • Account Information: If you create an account or register for our services, we collect your name, email address, and any profile information you provide.
  • Communication Data: Messages, inquiries, feedback, and other communications you send to us through the Website, email, Facebook Messenger, or other channels.
  • Consultation Data: Business information you share during marketing consultations, including company details, marketing goals, and budget information.

2.2 Information Collected Automatically

When you visit our Website, we may automatically collect certain information, including:

  • Device Information: IP address, browser type, operating system, device type, and unique device identifiers.
  • Usage Data: Pages visited, time and date of visits, time spent on pages, click-through data, and other browsing activity on the Website.
  • Referral Data: The website or source that referred you to our Website.
  • Location Data: General geographic location based on your IP address.

2.3 Information Collected Through Facebook Integrations

When you interact with our Facebook Page, Facebook applications, or use Facebook Login on our Website, we may receive information from Facebook (Meta Platforms, Inc.), including:

  • Public Profile Information: Your Facebook name, profile picture, age range, gender, language, country, and other public profile details.
  • Email Address: If you grant permission during Facebook Login.
  • Facebook Page Interactions: Likes, comments, shares, reactions, and messages you send to our Facebook Page.
  • Ad Interaction Data: Information about how you interact with our Facebook advertisements, including impressions, clicks, and conversions.
  • Facebook Pixel Data: Browsing behavior on our Website collected through the Meta Pixel (formerly Facebook Pixel) for advertising and analytics purposes.

2.4 Information from Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information. These include:

  • Essential Cookies: Required for the Website to function properly.
  • Analytics Cookies: Help us understand how visitors interact with our Website (e.g., Google Analytics).
  • Advertising Cookies: Used to deliver relevant advertisements and track ad campaign performance (e.g., Meta Pixel, Facebook SDK).
  • Social Media Cookies: Enable social sharing features and track interactions with our social media presence.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide and Maintain Our Services: Operating the Website, delivering content, and providing marketing consultation services.
  • To Communicate With You: Responding to your inquiries, sending newsletters, updates, marketing communications, and service-related notifications.
  • To Improve Our Services: Analyzing usage patterns, conducting research, and improving the Website, content, and user experience.
  • To Personalize Your Experience: Customizing content and recommendations based on your preferences and interactions.
  • For Advertising and Marketing: Running targeted advertising campaigns on Facebook and other platforms, retargeting visitors, and measuring the effectiveness of our marketing efforts.
  • For Analytics and Reporting: Understanding audience demographics, behavior, and engagement through tools such as Google Analytics and Facebook Analytics.
  • To Comply With Legal Obligations: Fulfilling legal requirements, resolving disputes, and enforcing our agreements.
  • To Protect Our Rights: Detecting, preventing, and addressing fraud, security issues, and technical problems.

4. Facebook-Specific Data Practices

4.1 Meta Pixel (Facebook Pixel)

We use the Meta Pixel on our Website to:

  • Measure the effectiveness of our Facebook advertising campaigns.
  • Build custom audiences for targeted advertising on Facebook and Instagram.
  • Optimize ad delivery to people who are likely to take action on our Website.
  • Track conversions from Facebook ads.

The Meta Pixel collects data such as HTTP headers, pixel-specific data, button click data, optional values (such as conversion value and page type), and form field names. This data is sent to Meta and processed in accordance with the Meta Privacy Policy.

4.2 Facebook Login

If you use Facebook Login to access our Website or services, we receive information from your Facebook profile as authorized by you during the login process. You can review and manage the permissions you have granted through your Facebook Settings under Apps and Websites.

4.3 Facebook Page and Messenger

When you interact with our Facebook Page or contact us via Facebook Messenger, Meta processes this data as a joint controller. We may use your messages and interactions to respond to inquiries, provide support, and improve our services.

4.4 Facebook SDK and Social Plugins

Our Website may integrate Facebook SDK and Social Plugins (such as Like buttons, Share buttons, and Comment plugins). These features may collect your IP address, browser information, and set cookies to function properly. Your interactions with these features are governed by the privacy policy of Meta Platforms, Inc.

4.5 Custom Audiences and Lookalike Audiences

We may use your information to create Custom Audiences for Facebook advertising. This involves uploading hashed customer data (such as email addresses) to Facebook to show targeted ads. We may also create Lookalike Audiences to reach new people who share similar characteristics with our existing audience.

5. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

  • With Service Providers: We share information with third-party service providers who perform services on our behalf, such as website hosting, email delivery, analytics, and advertising. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
  • With Meta Platforms, Inc. (Facebook): Through our use of Facebook tools, Pixel, SDK, and integrations, certain data is shared with Meta as described in Section 4 above.
  • With Analytics Partners: We share anonymized or aggregated data with analytics partners such as Google Analytics to help us understand Website traffic and usage patterns.
  • For Legal Compliance: We may disclose your information if required to do so by law, regulation, or legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • In Business Transfers: If our business is merged, acquired, or sold, your information may be transferred as part of that transaction. We will notify you of any such change.
  • With Your Consent: We may share your information for any other purpose with your explicit consent.

6. Cookies and Tracking — Your Choices

6.1 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking certain cookies may affect your ability to use some features of our Website.

6.2 Opting Out of Facebook Advertising

You can manage your Facebook ad preferences by visiting your Facebook Ad Settings at https://www.facebook.com/adpreferences. You can also opt out of interest-based advertising from Facebook and other participating companies through:

  • Your Facebook Settings: Settings > Privacy > Ad Preferences
  • Digital Advertising Alliance: https://optout.aboutads.info
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Your Device Settings: Adjust the advertising settings on your mobile device.

6.3 Google Analytics Opt-Out

You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.

7. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include encryption, secure server infrastructure, and access controls.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Account Data: Retained for the duration of your account and a reasonable period after account deletion.
  • Analytics Data: Retained for up to 26 months.
  • Advertising Data: Retained for the duration of the advertising campaign and a reasonable period afterward for reporting purposes.
  • Communication Records: Retained for as long as necessary to resolve inquiries and for record-keeping purposes.
  • Legal Compliance Data: Retained as required by applicable tax, financial, and legal regulations.

9. Your Rights

Depending on your location and applicable laws, you may have the following rights:

  • Right to Access: Request a copy of the personal information we hold about you.
  • Right to Correction: Request correction of inaccurate or incomplete personal information.
  • Right to Deletion: Request deletion of your personal information, subject to certain legal exceptions.
  • Right to Restrict Processing: Request that we limit how we use your personal information.
  • Right to Data Portability: Request that we provide your personal information in a structured, commonly used, and machine-readable format.
  • Right to Object: Object to certain processing of your personal information, including processing for direct marketing purposes.
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time.

To exercise any of these rights, please contact us using the information provided in Section 13 below. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

10. Third-Party Links and Services

Our Website may contain links to third-party websites, services, and social media platforms. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. Key third-party services we use include:

  • Meta Platforms, Inc.: https://www.facebook.com/privacy/policy
  • Google (Analytics, Ads): https://policies.google.com/privacy
  • Hosting and CDN Providers: Subject to their respective privacy policies.

11. Children’s Privacy

Our Website and services are not directed to individuals under the age of 13 (or under the age of 16 in the European Economic Area). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you through the Website or by email.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Wai Yan — MarTech
Email: [email protected]
Website: https://blog.waiyanthwin.com
Facebook Page: https://www.facebook.com/WaiYanMarTech

14. Applicable Laws and Jurisdiction

This Privacy Policy is governed by and construed in accordance with applicable data protection laws, including but not limited to:

  • Thailand’s Personal Data Protection Act (PDPA)
  • General Data Protection Regulation (GDPR) for users in the European Economic Area
  • California Consumer Privacy Act (CCPA) for users in California, United States
  • Other applicable regional and national data protection laws

For users subject to the GDPR, our legal bases for processing personal information include consent, legitimate interests, contractual necessity, and legal obligations.

This Privacy Policy was last updated on April 15, 2026.